Amber Premium Rebranded as AMBR, Transitioning to a Financial AI Company
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Amber International Holding Limited (NASDAQ: AMBR) announced on September 1 that it has rebranded to AMBR, marking the beginning of its business transformation. The new company will focus on creating dedicated AI entities for the finance, enterprise, and growth sectors. AMBR has launched its flagship personal finance AI entity, Ambre, aimed at enhancing the personal finance experience, allowing users to explore financial information through natural language. Ambre provides insights based on users' holdings, interests, and market information. Additionally, AMBR has opened its marketing AI entity, MIA, to corporate clients.
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