The Secret To Business Success: Endless Customers
By: bitcoin ethereum news|2025/05/04 12:45:01
0
Share
Build a business with endless customers. Marcus Sheridan owns a pool and spa manufacturing company in Virginia—not a very sexy business, unless you consider the final product, which is often surrounded by beautiful people. What he did to stand out in a marketplace filled with competition is a masterclass in how to get noticed and, more importantly, get business. His most recent book, Endless Customers , is a follow-up to his bestselling book They Ask, You Answer , with updated information and new ideas that will help you build a business that has, as the title implies, endless customers. Sheridan’s journey began in 2001 when he started a pool company with two friends. When the 2008 market collapse hit, they were on the verge of losing everything. This crisis forced them to think differently about how to reach customers. Sheridan realized that potential buyers were searching for answers to their questions, so he decided his company would become “the Wikipedia of fiberglass swimming pools.” By brainstorming every question he’d ever received as a pool salesperson and addressing them through content online, his company’s website became the most trafficked swimming pool website in the world within just a couple of years. This approach transformed his business and became the foundation for his business philosophy. In our interview on Amazing Business Radio , Sheridan shared what he believes is the most important strategy that businesses can use to get and keep customers, and that is to become a known and trusted brand. They must immerse themselves in what he calls the Four Pillars of a Known and Trusted Brand . Say What Others Aren’t Willing to Say: The No. 1 reason people leave websites is because they can’t find what they’re looking for—and the top information they seek is pricing. Sheridan emphasizes that businesses should openly discuss costs and pricing on their websites. While you don’t need to list exact prices, you should educate consumers about what drives costs up or down in your industry. Sheridan suggests creating a comprehensive pricing page that teaches potential customers how to buy in your industry. According to him, 90% of industries still avoid this conversation, even though it’s what customers want most. Show What Others Aren’t Willing to Show: When Sheridan’s company was manufacturing fiberglass swimming pools, it became the first to show its entire manufacturing process from start to finish through a series of videos. They were so complete that someone could literally learn how to start their own manufacturing company by watching these videos. Sheridan recognized that sharing the “secret sauce” was a level of transparency that built trust, helping to make his company the obvious choice for many customers. Sell in Ways Others Aren’t Willing to Sell: According to Sheridan, 75% of today’s buyers prefer a “seller-free sales experience.” He says, “That doesn’t mean we hate salespeople. We just don’t want to talk to them until we’re very, very, ready.” Sheridan suggests meeting customers where they are by offering self-service options on your website. For his pool and spa business, that included a price estimator solution that helped potential customers determine how much they could afford—without the pressure of talking to a salesperson. Be More Human than Others Are Willing to Be : In a world that is becoming dominated by AI and technology, showing the human side of a business is critical to a trusting business relationship. Sheridan suggests putting leaders and employees on camera. They are truly the “face of the brand.” It’s okay to use AI, just find the balance that helps you stay human in a technology-dominated world. As we wrapped up the interview, I asked Sheridan to share his most powerful idea, and the answer goes back to a word he used several times throughout the interview: Trust. “In a time of change, we need, as businesses, constants that won’t change,” Sheridan explained. “One thing I can assure you is that in 10 years, you’re going to be in a battle for trust. It’s the one thing that binds all of us. It’s the great currency that is not going to go away. So, become that voice of trust. If you do, your organization is going to be built to last.” And that, according to Sheridan, is how you create “endless customers.” Source: https://www.forbes.com/sites/shephyken/2025/05/04/the-secret-to-business-success-endless-customers/
You may also like
Stablecoins are the "royalists" of the crypto world: Open USD brings the old currency system into play
The emergence of Open USD has shifted the competition for stablecoins from the market struggle of crypto startups to a battle for infrastructure involving traditional finance, payment networks, technology platforms, and public chain ecosystems.
Semiconductor stocks plummet, yet Anthropic wants to create a 2nm chip
Abandoning TSMC and teaming up with Samsung. Anthropic launches a self-developed 2nm chip program, challenging Nvidia and starting a battle to break through computing power costs.
Where is Zhao Changpeng's billion-dollar investment going? YZi Labs' investment landscape fully revealed
Zhao Changpeng's billion-dollar new "family office" YZi Labs investment landscape revealed: 70% of the funds are committed to the crypto ecosystem, while 30% are cross-industry bets on AI and biotechnology, launching a new capital experiment in the post-Binance era.
Ethereum Foundation Report: A Basic Guide to Ethereum for Governments and Financial Institutions
The Ethereum Foundation has released this non-technical introductory report aimed at government officials, central banks, regulators, and corporate decision-makers, explaining how Ethereum works, how it is governed, how it differs from other blockchains, and how institutions and governments are alre...
A pre-announced harvesting case: After the cryptocurrency price dropped by 99%, the public chain Saga exited to transform into AI
True failure often isn't a single price drop, but rather a pricing mechanism that repeatedly rewards those who tell stories while repeatedly punishing those who believe in the stories.
When American giants collectively "defect" from Chinese AI models
Coinbase CEO publicly stated: the company has fully switched its AI to a Chinese model, cutting expenses in half while usage has doubled. Snowflake and Lindy are also doing the same thing—an unnoticed "AI model migration wave" is happening.
BIS Report Compliance Observation: The Real Risks of Stablecoins, Not Just "Depegging"
The issue with stablecoins is not just whether their price will decouple, but whether they can be integrated into a recognizable, monitorable, accountable, and regulated financial system.
Portugal 2-1 Croatia: Ronaldo's 20-Year Knockout-Stage Drought Ends With a Debt Finally Collected
Portugal beat Croatia 2-1 in the 2026 global football championship's knockout rounds as Ronaldo scored his first-ever knockout-stage goal, Gonçalo Ramos struck a stoppage-time winner, and VAR ruled out a late equalizer for offside.
Bitcoin Price Prediction July 2026: Will BTC Recover to $70K or Drop Below $55K?
Bitcoin price prediction for July 2026: Can BTC recover to $70,000 or fall below $55,000? Explore ETF flows, key support levels, Fed outlook, and our Bitcoin forecast.
A South Korean company that learned the strategy of hoarding coins, from a bull market to delisting?
When the overall momentum of the Korean stock market is strong, this batch of cryptocurrency concept stocks, branded as the "Korean version of Strategy," finds itself at a crossroads of life and death.
WEEX API Broker Program: Turn Your Trading Platform Into a Revenue Engine
Become a WEEX API Broker and earn up to 70% trading fee sharing. Get institutional-grade liquidity, OAuth Fast Connect, and a 4-5 day integration for your AI trading platform, bot, or signal community.
How to choose between buying discounted ETH, Bitmine, and SharpLink?
The answer may not lie in whose story is told better, but in specific dimensions such as cost of holding, financing ability, liquidity, and whether the narrative can be realized.
Wosh: Inflation has cooled in recent weeks, AI is reshaping the economy, and forward guidance has lost its necessity
Federal Reserve Chairman Waller clearly stated at the ECB forum that the Fed will abandon forward guidance on interest rates, with future decisions relying entirely on real-time economic data. He noted that inflation risks in the U.S. have decreased over the past four weeks, but the ultimate impact ...
From Pump.fun to Collector Crypt: Has Solana's income throne changed hands?
The revenue from consumer applications on Solana is no longer solely reliant on meme coin issuance, but is gradually spreading to more consumption scenarios.
Dan Bin's latest speech: Don't miss out on a great era
Don't let hesitation trap your steps, and don't let shortsightedness waste the passing years—make sure not to miss this magnificent era that belongs to us.
Robinhood launches its own blockchain, no longer wanting to be a tenant on others' chains
While laying off employees and issuing bonds, it is the predictive market business that temporarily supports the income.
Why Tokenized Stocks Are Booming in 2026 While Crypto Is Still Struggling
Why are tokenized stocks booming while the crypto market struggles? Explore the latest 2026 data, institutional adoption, and what it means for traders.
Looking at Stripe's ambitions and the future of stablecoins from OUSD
Stripe enters the stablecoin network battle with OUSD, a comprehensive look at the third paradigm evolution of digital dollars and the new infrastructure for global payments in the AI era.
Stablecoins are the "royalists" of the crypto world: Open USD brings the old currency system into play
The emergence of Open USD has shifted the competition for stablecoins from the market struggle of crypto startups to a battle for infrastructure involving traditional finance, payment networks, technology platforms, and public chain ecosystems.
Semiconductor stocks plummet, yet Anthropic wants to create a 2nm chip
Abandoning TSMC and teaming up with Samsung. Anthropic launches a self-developed 2nm chip program, challenging Nvidia and starting a battle to break through computing power costs.
Where is Zhao Changpeng's billion-dollar investment going? YZi Labs' investment landscape fully revealed
Zhao Changpeng's billion-dollar new "family office" YZi Labs investment landscape revealed: 70% of the funds are committed to the crypto ecosystem, while 30% are cross-industry bets on AI and biotechnology, launching a new capital experiment in the post-Binance era.
Ethereum Foundation Report: A Basic Guide to Ethereum for Governments and Financial Institutions
The Ethereum Foundation has released this non-technical introductory report aimed at government officials, central banks, regulators, and corporate decision-makers, explaining how Ethereum works, how it is governed, how it differs from other blockchains, and how institutions and governments are alre...
A pre-announced harvesting case: After the cryptocurrency price dropped by 99%, the public chain Saga exited to transform into AI
True failure often isn't a single price drop, but rather a pricing mechanism that repeatedly rewards those who tell stories while repeatedly punishing those who believe in the stories.
When American giants collectively "defect" from Chinese AI models
Coinbase CEO publicly stated: the company has fully switched its AI to a Chinese model, cutting expenses in half while usage has doubled. Snowflake and Lindy are also doing the same thing—an unnoticed "AI model migration wave" is happening.
Customer Support:@weikecs
Business Cooperation:@weikecs
Quant Trading & MM:bd@weex.com
VIP Program:support@weex.com





